• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Education and information technologies >School choice considerations and the role of social media as perceived by computing students: Evidence from one University in Manila
【24h】

School choice considerations and the role of social media as perceived by computing students: Evidence from one University in Manila

机译：计算机选择学生对学校选择的考虑以及社交媒体的作用：来自马尼拉一所大学的证据

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration in deciding to enroll in the university in terms of different institutional image indicators were gathered from the two sets of respondents. The study aimed to determine whether there were similarities and differences in the data collected from the respondents. It was revealed that there were similarities and differences in the data in terms of demographic profile, marketers, influencers, level of school choice, and level of consideration in deciding to enroll in the university. Thus, the first null hypothesis stating that there is no significant difference in the level of consideration of the previous and current freshmen in terms of level of preference was rejected. The second null hypothesis stating that there is no significant difference in the level of consideration of the previous and current freshmen in deciding to enroll in the two Universities in terms of the institutional image indicators was partially rejected. It was also revealed that social media served as popular and effective marketers. However, its influence to persuade the respondents to enroll in a school was minimal. Recommendations were also presented.
机译：这项描述性研究使用了经过验证的问卷，该问卷收集了来自两个不同学年新生的数据。人口统计资料，营销人员（即，有关学校的学生的信息来源），影响者（即，促使他们入学的重要其他人），学校的选择水平以及在决定就读该大学时的考虑程度。从两组受访者那里收集了不同制度形象指标的术语。该研究旨在确定从受访者那里收集的数据是否存在异同。结果表明，在人口统计学特征，营销人员，影响者，学校选择水平和决定入读大学的考虑水平方面，数据存在相似性和差异性。因此，第一个无效假设表明先前和当前新生的考虑水平在偏好水平上没有显着差异，因此被拒绝。第二个无效假设部分拒绝了以前和现在的新生在决定入读两所大学时就机构形象指标的考虑水平没有显着差异。还发现社交媒体是受欢迎和有效的营销者。但是，其说服受访者入学的影响很小。还提出了建议。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号