Marketing buzz: maximizing the utility bill as a customer communications vehicle

Meg Matt

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Marketing buzz: maximizing the utility bill as a customer communications vehicle

机译：营销嗡嗡声：最大程度地提高水电费作为客户交流工具的作用

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The utility bill. It arrives every month and is often opened in a state of anxiety (especially if you live in one of the nation's hot summer spots). The newsletter and any other bill inserts are moved aside as the customer's eyes scan for two important pieces of information. How much is it this month? And when is it due? For many customers, this is as far as they go in reviewing their monthly billing information. If the amount due is unusually high, they might scan the bill inserts for tips on lowering their energy use. Or if they are anything like my mother, they will pull out the newsletter, smooth out the creases, read it word for word and dutifully file it for future reference.

机译：水电费账单。它每个月到达，并且经常在焦虑的状态下开放（特别是如果您生活在美国最热的夏季景点之一）。当客户的眼睛扫描两个重要的信息时，时事通讯和其他任何帐单插入都被移到了一边。这个月多少钱？什么时候到期？对于许多客户而言，这是他们查看其每月帐单信息的最大努力。如果应付金额异常高，他们可能会扫描钞票插入处以寻找降低能耗的提示。或者，如果他们像我的母亲一样，他们会拿出通讯，消除折痕，逐字逐句地阅读，然后尽职尽责地备查。

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《Electric light & power》 |2005年第4期|p.32|共1页
作者
Meg Matt;
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The Matt Group;

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正文语种 eng
中图分类电工技术;
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1. Marketing buzz: maximizing the utility bill as a customer communications vehicle [J] . Meg Matt Electric light & power . 2005,第4期

机译：营销热议：最大限度地提高水电费作为客户交流工具
2. WHAT'S ALL THE BUZZ ABOUT? Everyday Communication and the Relational Basis of Word-of-Mouth and Buzz Marketing Practices [J] . WALTER J. CARL Management Communication Quarterly . 2006,第4期

机译：关于什么的一切？日常沟通与口碑传播与嗡嗡营销实践的关系基础
3. Customer Communication Goes Full Circle: Garland Water Utilities Improves the Communication Experience with Its Customers [J] . David Jacobs Transformations . 2008,第4期

机译：客户沟通全面发展：花环水务改善了与客户的沟通体验
4. Towards a Dynamic and Adaptative Prioritization of Wireless Broadband Vehicle-to-Ground Communications: Communication Management based on Network Utility Maximization and QoS Requirements [C] . Itziar Salaberria, Asier Perallos, Roberto Carballedo International Conference on Access Networks . 2012

机译：朝着无线宽带车辆到地面通信的动态和适应性优先级：基于网络实用性最大化和QoS要求的通信管理
5. Energy consumption behavior in the commercial sector: An ethnographic analysis of utility bill information and customer comprehension in the workplace. [D] . Payne, Christopher Todd. 2006

机译：商业部门的能耗行为：对工作场所中水电费信息和客户理解的人种学分析。
6. Gone are the days of mass-media marketing plans and short term customer relationships: tobacco industry direct mail and database marketing strategies [O] . M Jane Lewis, Pamela M Ling -1

机译：大众媒体营销计划和短期客户关系的时代已经一去不复返了：烟草业直接邮件和数据库营销策略
7. The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The mediating role of customer trust. [O] . Dima Sawaftah 2020

机译：电子整合营销通信对移动服务提供商客户购买意向的有效性：客户信任的中介作用。
8. Division of Customer Service(Bonneville Power Administration): Marketing, Contracting, Power Billing and Service Programming [R] . Porter, M. A., Hartman, F. C. 1986

机译：客户服务部门（Bonneville电力管理局）：营销，承包，电力计费和服务规划

Marketing buzz: maximizing the utility bill as a customer communications vehicle

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