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首页> 外文期刊>Electronic commerce research and applications >Analysis of an advertisement based business model under technological advancements in fair use personal recording services
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Analysis of an advertisement based business model under technological advancements in fair use personal recording services

机译：合理使用个人录音服务技术进步下基于广告的商业模式分析

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In 1982, Betamax, the world's first personal recording service was ruled as a fair use in court. Although the copyright holders of TV content claimed that Betamax was an infringement of copyright, the court determined that the benefits of personal recording services were significant and that the copyright holder's profits could be protected because the original service was of better quality and had a better cost structure. It also ruled that the loss from manual advertisement skip was minimal. However, recent advancements in information technology have allowed new kinds of personal recording services such as a cloud DVR that provides unlimited storage and flawless quality, and an Auto-hop feature that automatically removes embedded advertisements. This paper introduces a microeconomic model for reviewing the copyright holder's business model and social welfare under the court's decision in relation to newer personal recording services powered by information technologies. Before cloud DVR existed, applying fair use to personal recording services increased social welfare while protecting the copyright holder's profits; however, after the introduction of cloud DVR, it may no longer do so. (C) 2014 Elsevier B.V. All rights reserved.
机译：1982年，世界上第一个个人录音服务Betamax被法院裁定为合理使用。尽管电视内容的版权持有人声称Betamax侵犯了版权，但法院裁定，个人录制服务的好处是巨大的，而且由于原始服务质量更好且成本更高，因此版权所有者的利润可以得到保护。结构体。它还裁定手动跳过广告造成的损失最小。但是，信息技术的最新发展已允许新的个人记录服务，例如提供无限存储和完美质量的云DVR，以及自动删除嵌入式广告的自动跳转功能。本文介绍了一种微观经济模型，用于根据法院对与信息技术支持的较新的个人记录服务有关的判决来审查版权所有者的商业模式和社会福利。在云端DVR出现之前，合理使用个人录制服务可以增加社会福利，同时保护版权所有者的利益；但是，在引入云DVR之后，它可能不再这样做。 （C）2014 Elsevier B.V.保留所有权利。

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