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An artist life cycle model for digital media content: Strategies for the Light Web and the Dark Web

机译：数字媒体内容的艺术家生命周期模型：浅色网络和深色网络的策略

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This paper surveys and categorizes emerging digital media business models. We apply the customer activity cycle of Vandermerwe (2000) to the consumption of digital media, taking three phases into account: pre-consumption, consumption and post-consumption. Our analysis of the business models focuses on their social costs and benefits. We derive the parameters as follows: convenience of use, exposure, ease of compliance and administration. We distinguish two polar environments for digital media: the Dark Web with content created by the masses, and the Light Web with content created by big media. We develop an artist life cycle model in which different business models appear to be optimal at different stages of an artist's career. Voluntary payment-based models seem to be ideal for newcomers in the Dark Web, while digital rights management-based and complementary product and service-based models are the likely choice of established artists in the Light Web. Established artists might change their approach again, using voluntary payment-based or complementary product and service-based models when they retire.
机译：本文对新兴的数字媒体业务模型进行了调查和分类。我们将Vandermerwe（2000）的客户活动周期应用于数字媒体的消费，并考虑了三个阶段：消费前，消费和消费后三个阶段。我们对业务模型的分析重点在于其社会成本和收益。我们得出以下参数：使用方便，暴露，易于遵循和管理。我们区分了数字媒体的两种极端环境：大众创建内容的暗网和大型媒体创建内容的轻网。我们开发了一个艺术家生命周期模型，其中在艺术家职业的不同阶段，不同的业务模型似乎是最优的。基于自愿支付的模型对于Dark Web中的新手来说似乎是理想的选择，而基于数字版权管理以及互补产品和服务的模型则是Light Web中成熟艺术家的可能选择。知名艺术家可能会在退休时使用自愿性的基于付费或补充性产品和服务的模式来再次改变他们的方式。

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