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Buyer agent to enhance consumer awareness: SAATHI

机译：买方代理商，以提高消费者的意识：SAATHI

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摘要

Personal agents have been developed that assist a user with information processing needs by generating, filtering, collecting, or transforming information. On the other hand, internet stores are providing services customized by the needs and interests of individual customers. Such services can be viewed as "seller's agents" whose goal is to push merchandise and/or services on to the users. This leads us to believe that there is a growing need for deploying "buyer's agents" whose goal is to best serve the consumer's interests. The Internet contains a huge volume of information which can overwhelm a buyer. The buyers may often make misinformed decisions based on partial, outdated, irrelevant or incorrect information. We have identified several key functionalities of buyer's agents whose goal is to reduce information overload and improve relevancy and accuracy of information for consumers. In particular, such agents can make consumers aware of complex interactions between specified preferences and prevailing market conditions, provide differential analysis for decision support, and use domain ontologies to help the user reformulate queries to improve satisfaction with query results. We present SAATHI, a prototype buyer's agent that demonstrate some of these functionalities in an apartment locator domain.
机译：已经开发了通过生成，过滤，收集或转换信息来帮助用户满足信息处理需求的个人代理。另一方面，互联网商店正在根据个人客户的需求和兴趣提供定制的服务。此类服务可以被视为“卖方代理”，其目标是将商品和/或服务推销给用户。这使我们相信，越来越需要部署“买方代理”，其目标是最好地服务于消费者的利益。互联网包含大量信息，可能会使购买者不知所措。购买者可能经常根据部分，过时，不相关或不正确的信息做出错误的决定。我们已经确定了买方代理的几个关键功能，其目标是减少信息过载并提高消费者信息的相关性和准确性。尤其是，此类代理可以使消费者意识到指定的首选项和主要市场条件之间的复杂相互作用，为决策支持提供差异分析，并使用域本体来帮助用户重新构造查询以提高对查询结果的满意度。我们介绍了SAATHI，这是一个原型买方代理，可在公寓定位器领域演示其中的某些功能。

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