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首页> 外文期刊>Electronic Commerce Research >Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the Millennials' online transactions
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Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the Millennials' online transactions

机译：在线支付策略：第三方互联网认可和支付提供商的声誉如何影响千禧一代的在线交易

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摘要

With the recent increase in online purchases, organizations have been able to improve their capacity to collect, store and profit from personal and financial data gathering. Online purchases occur in an environment characterized by higher risk levels surrounding the transaction. Several payment strategies can be applied in order to mitigate the consumers' perceived risk and increase trust levels. The present study intends to understand how the presence of internet seals of approval and the reputation of the payment provider impact consumer trust and online payment perceived risk. Four randomized experimental setups were used to manipulate the independent variables, on a sample size of 324 valid responses. The majority of participants were between 18 and 35years old. The study results demonstrate that new online vendors could mitigate these variables by investing in a payment strategy that combines the presence of internet seals of approval logos together with the presence of payment providers with low reputation.
机译：随着最近在线购买的增长，组织已经能够提高其收集，存储个人数据和财务数据并从中获利的能力。在线购买发生在交易周围的风险较高的环境中。可以应用几种支付策略，以减轻消费者的感知风险并提高信任度。本研究旨在了解批准的互联网印章和支付提供商的声誉如何影响消费者的信任度和在线支付感知风险。在324个有效响应的样本量上，使用四个随机实验设置来操纵自变量。大多数参与者年龄在18至35岁之间。研究结果表明，新的在线供应商可以通过投资一种支付策略来缓解这些变量，该策略将互联网上存在批准徽标的印章与信誉低下的支付服务提供商相结合。

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