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Recognition of business risks when purchasing goods on the Internet using GIS: experience from Slovakia

机译：使用GIS在Internet上购买商品时识别业务风险：斯洛伐克的经验

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For operators of Internet shops and their investors on the one hand, and suppliers on the other hand, knowledge of the consumer market is becoming critical in terms of the risk of non-payment for purchased goods, as most small e-shops maintain their stocks according to current demand. The aim of this paper is to identify customers who come from different districts of Slovakia and display a certain type of consumer behavior regarding the risk connected with willingness to pay for goods purchased via the Internet. To solve this problem we used data from a specialized e-retailer and Geographic Information Systems (GIS) as a Decision Support System generator for constructing maps of consumers to investigate the operation of an e-shop. In the article, we used data from the years 2012-2015 concerning 489 buyers, including their addresses and other geographical data about the consumers and their purchases, and integrated them into the GIS environment. Subsequently, the data were analyzed and documented by means of GIS and maps of consumers were generated. The result of this study is to show that GIS can play a significant role in the decision-making process of e-shops in support of a manager's experience. The geographical results were evaluated statistically in order to offer a better information capability.
机译：一方面对于互联网商店的经营者及其投资者，另一方面对供应商而言，由于大多数小型电子商店都在维持所购商品的未付款项，因此对于未支付商品的风险，消费者市场的知识正变得至关重要。根据当前需求。本文的目的是确定来自斯洛伐克不同地区的客户，并显示出某种与通过互联网购买商品的意愿相关的风险的消费者行为。为了解决这个问题，我们使用了来自专门的电子零售商和地理信息系统（GIS）的数据作为决策支持系统生成器，用于构建消费者地图以调查电子商店的运营。在本文中，我们使用了2012年至2015年间有关489个购买者的数据，包括他们的地址和有关消费者及其购买的其他地理数据，并将它们集成到GIS环境中。随后，通过GIS对数据进行分析和记录，并生成了消费者地图。这项研究的结果表明，GIS在支持支持者的体验的电子商店的决策过程中可以发挥重要作用。对地理结果进行了统计评估，以提供更好的信息功能。

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