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An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: results from a college student population

机译：基于固定设备和移动设备的在线购物中消费者可用性偏好的实证比较：大学生群体的结果

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摘要

To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.
机译：为了确定消费者购物中电子商务与移动商务之间用户偏好的差异，在118位具有移动设备经验的大学电子购物者中进行了一项涉及两种媒体可用性方面的25个项目的调查。移动商务比较调查（MCCS）具有四个经过验证的比较因素：与人为因素有关，与界面功能有关，与产品和服务有关的因素。比较得出结论，认为可用性问题在移动电子商务中是落后的，移动电子商务应该是传统电子商务的一种购物媒介，而不是传统电子商务的直接替代品。未来的研究可能包括针对移动商务任务的经验可用性实验。

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