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Research on the application of SNS in university libraries A case study of microblogs in Chinese '211 project' universities

机译：SNS在高校图书馆中的应用研究-以中国“ 211工程”高校微博为例

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Purpose - This study aims to analyse the basic status of application of social networking sites (SNSs) in Chinese university libraries and explore the relationship between microblog and the output of scientific research achievements in universities. This study suggests methods for improving the efficiency of SNS use in university libraries and promotes scientific research achievements and social services in universities. Design/methodology/approach - Online survey and statistical analysis were conducted to collect the number and types of SNSs used by 112 libraries in Chinese universities under the "211 project". This study used microblog as an example and analysed the distribution of SNS use in different types of university libraries. Correlation analysis and multiple regression analysis were used to analyse the factors related to microblogs, such as number of fallowings, followers, posts and published articles. Findings - SNSs changed the information utilization behaviour of users. Survey results show that an increasing number of university libraries are using SNSs. These sites are mainly microblogs and WeChat. The proportion of the number of SNSs applied by comprehensive universities and science and technology universities was higher than that of other types of universities. Results of multiple regression analysis using microblogs showed that the number of followers has a significantly positive effect on the number of published articles of the university. Research limitations/implications - This study has three main limitations. First, data collection is incomplete, which easily causes the error of analysis results. Second, the overall status of SNS use in libraries is lacking in accurate understanding, which indicates limitations in terms of the analysis and conclusion. Finally, the research scope was narrow and only studied the situation of libraries using microblogs. Future research should focus on the data collection and sorting, make comparative studies of different periods of data, conduct cultural studies on the user usage perspective and conduct research on the application of different social network platforms in libraries. Practical implications - The use of SNSs has brought new challenges and opportunities to university libraries because of rapid development of the internet and the scale of expansion microblogs. Moreover, microblogs have become an important platform of university libraries for self-promotion and marketing. This study proposes methods and measures for promoting the SNS popularity of university libraries, enhancing their content and increasing the role of SNSs in their interaction. Originality/value - Statistical analysis was conducted to analyse the status of SNS use in university libraries and the data of SNS use in different types of universities. Effective measures were offered to address the issues found in the study. The results confirmed that the number of followers has a significantly positive effect on the number of published articles of the university, which could improve the enthusiasm of university libraries in using SNS, enhance the efficiency of information service and strengthen the use awareness of the teachers and students.
机译：目的-这项研究旨在分析中国大学图书馆中社交网站（SNSs）应用的基本状况，并探讨微博与大学科研成果输出之间的关系。这项研究提出了提高大学图书馆SNS使用效率的方法，并促进了大学的科学研究成果和社会服务。设计/方法/方法-进行了在线调查和统计分析，以收集“ 211工程”下中国高校112家图书馆使用的SNS的数量和类型。本研究以微博为例，分析了不同类型大学图书馆中SNS的使用分布。相关分析和多元回归分析被用来分析与微博相关的因素，例如休闲次数，关注者，帖子和发表的文章。调查结果-SNS改变了用户的信息利用行为。调查结果表明，越来越多的大学图书馆正在使用SNS。这些网站主要是微博和微信。综合大学和科技大学申请的SNS数量所占比例高于其他类型的大学。使用微博进行的多元回归分析结果显示，关注者的数量对大学的已发表文章数量具有明显的积极影响。研究局限性/含义-该研究有三个主要局限性。首先，数据收集不完整，容易造成分析结果错误。其次，图书馆对SNS使用的总体状况缺乏准确的了解，这表明在分析和结论方面存在局限性。最后，研究范围狭窄，仅利用微博研究了图书馆的状况。未来的研究应侧重于数据收集和分类，对不同时期的数据进行比较研究，从用户使用角度进行文化研究，并研究不同社交网络平台在图书馆中的应用。实际意义-由于互联网的快速发展和微博的扩展规模，使用SNS为大学图书馆带来了新的挑战和机遇。此外，微博已成为大学图书馆进行自我推广和营销的重要平台。这项研究提出了一些方法和措施，以促进高校图书馆的SNS普及，增强其内容并增强SNS在其交互中的作用。原创性/价值-进行统计分析以分析大学图书馆中SNS使用的状况以及不同类型大学中SNS使用的数据。提供了有效的措施来解决研究中发现的问题。结果证实，追随者数量对大学发表的文章数量有明显的积极影响，这可以提高大学图书馆使用SNS的热情，提高信息服务效率，增强教师和教师的使用意识。学生们。

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