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Marketing information resources and services on the web: Existing status of university libraries in Bangladesh

机译：网络营销信息资源和服务：孟加拉国大学图书馆的现有状况

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Purpose - The purpose of this study is to address and analyse the current status of university library websites in Bangladesh. Particularly, it is focused on all universities accredited by the University Grants Commission (UGC) of Bangladesh. The purpose of this paper is to describe the marketing initiatives taken by university libraries to promote collection and services to their clientele. Design/methodology/approach - For this study, university library websites were examined using a checklist of criteria developed from earlier studies and present websites. A total of 57 university library websites were examined and most of the websites were visited at least two times during the assessment, which started by checking the availability of direct and non-direct links from the home page of the parent institution followed by website assessment against the checklist. The paper also draws upon the authors' personal experiences and observations. Findings - The study identified that the websites are not fully utilized for marketing library resources and services, and that university libraries are not maximizing their promotional activities. A majority of libraries did not make any effort to provide online literacy courses, live support, copyright documents, online user surveys, networking, and so on. Research limitations/implications - The study is limited to Bangladeshi university libraries and generalization to others is to be cautioned, but there are important lessons to be learned. Practical implications - This paper will be helpful to libraries planning to implement a marketing strategic plan to improve outreach to users and enhance the image of the library. Originality/value - The present study is new in Bangladesh and reveals several marketing strategies that may be useful to other academic libraries.
机译：目的-这项研究的目的是解决和分析孟加拉国大学图书馆网站的现状。特别是，它的重点是孟加拉国大学教育资助委员会（UGC）认可的所有大学。本文的目的是描述大学图书馆采取的营销举措，以向其客户推广馆藏和服务。设计/方法/方法-对于本研究，使用从早期研究和当前网站开发的标准清单检查了大学图书馆网站。在评估过程中，总共检查了57个大学图书馆网站，并至少两次访问了大多数网站，首先检查母机构主页上直接和非直接链接的可用性，然后根据网站评估清单。本文还借鉴了作者的个人经验和观察。调查结果-该研究表明，这些网站没有充分用于营销图书馆的资源和服务，并且大学图书馆没有充分利用其促销活动。大多数图书馆都没有努力提供在线扫盲课程，实时支持，版权文档，在线用户调查，联网等。研究的局限性/意义-该研究仅限于孟加拉国的大学图书馆，应注意将其推广到其他国家，但仍有一些重要的经验教训需要学习。实际意义-本文将有助于图书馆计划实施一项营销战略计划，以改善与用户的联系并提高图书馆的形象。原创性/价值-本研究是孟加拉国的一项新研究，揭示了几种可能对其他学术图书馆有用的营销策略。

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