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The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment: an empirical investigation

机译：基于移动与网络环境中在线产品评论的信息过载对信任和购买意愿发展的影响：一项实证研究

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摘要

Information overload has been studied extensively by decision science researchers, particularly in the context of task-based optimization decisions. Media selection research has similarly investigated the extent to which task characteristics influence media choice and use. This paper outlines a study which compares the effectiveness of web-based online product review systems for facilitation of trust and purchase intention to those of mobile product review systems in an experiential service setting (hotel services). Findings indicate that the extensiveness of information in the review increases trust and purchase intention until that information load becomes excessive, at which point trust and purchase intention begin to decrease. The magnitude of this decline is smaller in web-environments than in mobile environments, suggesting that web-based systems are more effective in fostering focus and are less prone to navigation frustration, thus reducing information overload.
机译：决策科学研究人员已经广泛研究了信息过载，尤其是在基于任务的优化决策的背景下。媒体选择研究也类似地调查了任务特征影响媒体选择和使用的程度。本文概述了一项研究，该研究在体验性服务环境（酒店服务）中将基于网络的在线产品评论系统在促进信任和购买意愿方面的有效性与移动产品评论系统的有效性进行了比较。结果表明，评论中信息的广泛性会增加信任和购买意愿，直到信息负载过大为止，此时信任和购买意愿开始降低。网络环境中这种下降的幅度小于移动环境中的下降幅度，这表明基于网络的系统在集中注意力方面更有效，并且不易出现导航挫败感，从而减少了信息过载。

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