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Rakuten TV No Netflix-Killer, Despite 8K And European Expansion

机译:尽管8K和欧洲扩张,乐天电视没有Netflix-Killer

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摘要

1. Expansion of Rakuten TV to multiple new markets implies robust demand for its pay-per-view streaming video service.2. Partnering with TV set manufacturers mirrors Amazon's earlier expansion strategy, but will tie growth to slow TV upgrade/replacement cycles.3. Rakuten brand will remain less visible than those of major players such as Amazon and Netflix and Rakuten runs the risk of beingoverwhelmed by the launch of 'me too' streaming offerings from established national and regional broadcasters.
机译:1. Rakuten TV扩展到多个新市场意味着对按次付费流视频服务的强劲需求。2。与电视机制造商的合作与亚马逊早期的扩张战略相吻合,但将增长与缓慢的电视机升级/更换周期联系在一起。3。乐天品牌的知名度将不及亚马逊和Netflix等主要竞争对手,乐天也有被成熟的国家和地区广播公司推出“我也”流媒体产品淹没的风险。

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