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首页> 外文期刊>Emerging Europe Telecommunications Insight >Iliad Looks To Expand Its European Footprint With Bid For Poland's Play
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Iliad Looks To Expand Its European Footprint With Bid For Poland's Play

机译：伊利亚德希望扩展其欧洲足迹与波兰的竞争

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1.Iliad has made a bid to acquire Play. 2.The deal would see Iliad expanding its footprint into Eastern Europe for the first time. 3.The monetisation of mobile assets and the expansion into the fixed segment will be key aspects of Iliad's strategy in Poland. Iliad has made a bid to purchase Play, offering EUR3.5bn for Poland's second-largest mobile operator. The France-based company has signed a binding agreement with two of Play's shareholders to acquire a 40% stake. The deal would mark Iliad's expansion into Eastern Europe, with the operator having previously focused only on Western European markets. We believe similarities between Iliad and Play's business models will facilitate transferal of expertise between the two parties. In terms of strategy, Iliad's focus will be on the monetisation of mobile assets and the expansion into the wireline segment.
机译：1.利亚德已经竞标了戏剧。 2.这笔交易将认为Iliad首次将其脚印扩展到东欧。 3.移动资产的货币化和扩建到固定部门将成为伊利亚德在波兰战略的关键方面。伊利亚德提出了买入效果，为波兰第二大移动运营商提供欧元3.5亿欧元。基于法国的公司与两名戏剧股东签订了一个约束协议，以获得40％的股份。该交易将标志着Iliad的扩张进入东欧，运营商以前只关注西欧市场。我们相信Iliad和Play的商业模式之间的相似之处将有助于两党之间的专业知识。在战略方面，Iliad的重点将在货币化移动资产和扩展到有线段。

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