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Hotel Efficiency Analysis from the Customer's Point of View in Romania: A Stochastic Production Frontier Approach

机译:罗马尼亚从客户角度进行酒店效率分析:一种随机生产前沿方法

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摘要

The purpose of this article is to measure the efficiency of hotel units in Romania from the customers' point of view and to identify factors that explain the differences in efficiency between hotel units. A stochastic production frontier is estimated together with a technical inefficiency model using cross-sectional data from 622 hotel units in Romania. The results show that the average efficiency is high. However, there are significant differences between hotels in different regions and with different star ratings. The most influential factor affecting efficiency is the online visibility of a hotel unit on social media platforms and on travel planning sites. The study's results offer insight for hotel decision-makers to be able to improve the perception of hotel efficiency by taking appropriate action to meet customer needs.
机译:本文的目的是从客户的角度衡量罗马尼亚酒店单位的效率,并找出可以解释酒店单位效率差异的因素。使用罗马尼亚的622家酒店单位的横截面数据,估算了随机生产边界以及技术效率低下的模型。结果表明,平均效率很高。但是,不同地区和星级星级的酒店之间存在显着差异。影响效率的最有影响力的因素是旅馆单位在社交媒体平台和旅行计划网站上的在线可见性。该研究的结果为酒店决策者提供洞察力,使其能够通过采取适当行动来满足客户需求来提高对酒店效率的认识。

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