What is the value of corporate sponsorship in sports?

Narayan Paresh Kumar; Rath Badri Narayan; Prabheesh K. P.

首页> 外文期刊>Emerging markets review >What is the value of corporate sponsorship in sports?

【24h】

What is the value of corporate sponsorship in sports?

机译：企业赞助体育运动的价值是什么？

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

This paper investigates the stock market reaction to investor mood swings resulting from the Indian Premier League (IPL) cricket matches. We find that stocks listed on the Bombay Stock Exchange (BSE) that sponsor the IPL cricket are unaffected by the cricket matches. This finding is robust along two lines: (a) the effect is insignificant both statistically and economically which we demonstrate using a simple trading strategy; and (b) results hold across a wide range of portfolios. Our results, both statistical and trading strategy-based, suggest that the portfolios of companies that sponsor cricket in India are efficient. Our findings stand in sharp contrast to the evidence obtained by the broader sports literature suggesting that sports actually impact stock returns, driven principally by psychological factors. (C) 2016 Elsevier B.V. All rights reserved.

机译：本文研究了股市对印度超级联赛（IPL）板球比赛造成的投资者情绪波动的反应。我们发现，赞助IPL板球的孟买证券交易所（BSE）上市股票不受板球比赛的影响。这一发现在两方面是可靠的：（a）我们使用简单的交易策略证明了该结果在统计上和经济上都是微不足道的；（b）结果涵盖广泛的投资组合。基于统计和交易策略的结果表明，在印度赞助板球的公司的投资组合是有效的。我们的发现与更广泛的体育文献获得的证据形成鲜明对比，这些证据表明体育实际上影响股票收益，主要是受心理因素驱动。（C）2016 Elsevier B.V.保留所有权利。

著录项

来源
《Emerging markets review》 |2016年第3期|20-33|共14页
作者
Narayan Paresh Kumar; Rath Badri Narayan; Prabheesh K. P.;
展开▼
作者单位

Deakin Univ, Deakin Business Sch, Ctr Financial Econometr, Geelong, Vic 3217, Australia|Deakin Univ, Fac Business & Law, Deakin Business Sch, 221 Burwood Highway, Burwood, Vic 3125, Australia;

Indian Inst Technol Hyderabad, Dept Liberal Arts, Hyderabad, Andhra Pradesh, India;

Indian Inst Technol Hyderabad, Dept Liberal Arts, Hyderabad, Andhra Pradesh, India;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
Stock market; Cricket; Trading strategy; Profits;

机译：股票市场;C;交易策略;利润;

相似文献

外文文献
中文文献
专利

1. Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships [J] . Peter Smolianov, Joseph F. Aiyeku Journal of Promotion Management . 2009,第1期

机译：整合电视广告和体育赛事赞助的企业营销目标和评估措施
2. Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport [J] . Jensen Jonathan A., Cornwell T. Bettina Journal of Business Research . 2021,第Jana期

机译：评估水平营销关系的解散：体育企业赞助的情况
3. Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship [J] . Ko Yong Jae, Chang Yonghwan, Park Chanmin, Journal of Consumer Behaviour . 2017,第2期

机译：消费者对公司赞助商态度的决定因素：赢利和非赢利性体育赛事赞助商之间的比较
4. Corporate Advertising Spending and Corporate Profits——An Empirical Study based on World Cup Sponsorship [C] . Xinyi Yuan International Symposium on Social Science and Management Innovation . 2019

机译：企业广告支出和企业利润 - 基于世界杯赞助的实证研究
5. Managing corporate brand image through sports sponsorship: Impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility. [D] . Kim, Kihan. 2006

机译：通过体育赞助来管理企业品牌形象：赞助对建立消费者对企业能力和社会责任感的认识的影响。
6. Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA 1995-99 [O] . N Rosenberg, M. Siegel 2001

机译：使用公司赞助作为烟草营销工具：1995-99年美国烟草业赞助回顾
7. The relationship between sports sponsorship and corporate image, reputation and intention to buy: TORKU case [O] . Erkan Şirin, Abdullah Sencer Temel 2017

机译：体育赞助与企业形象的关系，享誉和购买意图：Torku案例

What is the value of corporate sponsorship in sports?

摘要

著录项

相似文献

相关主题

期刊订阅