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Anchoring energy efficiency information in households’ everyday projects: peoples’ understanding of renewable heating systems

机译：锚定家庭日常项目中的能效信息：人们对可再生供暖系统的理解

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This article claims that the contents of energy conservation information policy instruments must be better adapted to household members’ everyday life experiences in order to capture their interest and transform information into action. The article elaborates on how to ground energy policy information in the everyday doings and strivings of households. Using two time-geographical concepts, i.e. activity and project, we investigate how people understand and define their energy-related activities as parts of overarching everyday projects with a focus on the constraints on energy conservation. The analysis is empirically based on interview data from a case study of households’ use of renewable heating technologies. The results illustrate how peoples’ heating activities are related to everyday projects such as reducing environmental impact, comfort for a convenient daily life, the household budget balance, learning about and/or maintaining home technologies and hobbies. One conclusion is that information instruments focusing solely on one or two such projects might hamper the translation from information to action and also limit the number of people interested in or able to access the information. Another conclusion is that the growing use of energy-efficient technologies might influence new habits and perceptions of the everyday use of energy, making common economic motives for saving energy less useful. Anchoring energy-related information and support in the everyday activities and projects of households would facilitate the translation process. If this is achieved, information could prove a useful instrument in the broader reorganization of societal institutions in a sustainable direction.
机译：本文认为，节能信息政策工具的内容必须更好地适应家庭成员的日常生活，以吸引他们的兴趣并将信息转化为行动。这篇文章详细阐述了如何在家庭的日常工作和努力中扎根能源政策信息。我们使用两个时间地理概念（即活动和项目）来调查人们如何理解和定义与能源有关的活动，并将其作为总体日常项目的一部分，重点放在节能方面。该分析以经验为基础，基于对家庭使用可再生供暖技术的案例研究得出的采访数据。结果表明，人们的取暖活动与日常项目如何相关，例如减少环境影响，舒适的日常生活，家庭预算平衡，了解和/或维护家庭技术和爱好。一个结论是，仅关注一个或两个这样的项目的信息工具可能会阻碍从信息到行动的转化，并且还会限制对信息感兴趣或能够访问信息的人的数量。另一个结论是，越来越多地使用高能效技术可能会影响人们对日常使用能源的新习惯和看法，从而使节约能源的共同经济动机不那么有用。在家庭的日常活动和项目中增加与能源有关的信息和支持，将有助于翻译过程。如果做到这一点，信息将被证明是朝着可持续方向更广泛地重组社会机构的有用工具。

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