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Green web applications as a climate change mitigation campaign instruments

机译：绿色网络应用程序作为缓解气候变化运动的手段

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An increasing number of Danish local governments use green web applications, which are websites intended to convince users to reduce energy consumption in order to mitigate climate change. However, to date, no empirical evidence has been published that demonstrates whether green web applications have this intended effect. This paper, based on a survey of 329 Danish small and medium enterprises (SMEs), examines the perceived effects of a green web application named klimabevidst.dk (which can be translated as climateawareness.dk) and explores the motivation of SMEs to use the application. As 29–56 % of SMEs declare that the application has had a medium or large energy reduction effect on their businesses, the paper concludes that klimebevidst.dk can be a relevant component in local government climate change mitigation campaigns aimed at small- and medium-sized enterprises (SMEs). This paper also shows that the perceived effects of using the web application correlate strongly with the extent to which the web application is used (i.e. with the number of the application’s energy reduction guides read). Moreover, the perceived effect is larger in smaller SMEs, in SMEs that prioritise climate change and the health of their employees, and in SMEs that do not prioritise economic benefits. The present study is, however, unable to quantify the reduction; further study is needed to produce a more refined picture of the role played by the web application in increasing energy efficiency.
机译：越来越多的丹麦地方政府使用绿色Web应用程序，这些网站旨在说服用户减少能耗以缓解气候变化。但是，迄今为止，尚未发布任何经验证据来证明绿色Web应用程序是否具有此预期效果。本文基于对329个丹麦中小企业的调查，研究了名为klimabevidst.dk（可转换为Climateawareness.dk）的绿色Web应用程序的感知效果，并探讨了中小型企业使用该应用程序的动机。应用。由于29–56％的中小型企业宣布该应用程序对其业务产生了中型或大型的节能效果，因此该文件得出结论，klimebevidst.dk可以成为针对中小型企业的地方政府减缓气候变化运动的重要组成部分。大型企业（SME）。本文还显示，使用Web应用程序的感知效果与Web应用程序的使用程度（即与应用程序的节能指南的阅读数量）密切相关。此外，在较小的中小企业，优先考虑气候变化及其员工健康的中小企业以及不优先考虑经济利益的中小企业中，感知到的影响更大。但是，目前的研究无法量化减少量。需要做进一步的研究，以更详尽地了解Web应用程序在提高能源效率中的作用。

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