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A segmentation analysis: the case of photovoltaic in the Netherlands

机译:细分分析:荷兰的光伏案例

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The paper presents the results of a survey analysis into the adoption and non-adoption of solar PV in Dutch households. It is based on a survey under 817 households undertaken in 2012. Households are aggregated into 4 groups based on whether the adoption is voluntary or involuntary (when people buy a house with solar panels) and whether or not the household can be considered a potential adopter or rejecter. For these four groups, we study and compare the characteristics of adopters and nonadopters of solar PV. Non-adopters are broken down in two groups: rejecters and potential adopters. The segmentation analysis gives more specific insight in the adoption of PV but can also be used to insight in the adoption of other technologies and/or in other countries.
机译:本文介绍了对荷兰家庭中采用和不采用太阳能光伏发电的调查分析结果。它基于2012年对817户家庭进行的一项调查。根据收养是自愿的还是非自愿的(当人们购买带有太阳能电池板的房屋时)以及该家庭是否可以被视为潜在的收养者,将这些家庭分为四类或拒绝者。对于这四个组,我们研究并比较了太阳能光伏的采用者和非采用者的特征。非采用者分为两类:拒绝者和潜在采用者。细分分析可为PV的采用提供更具体的见解,但也可用于洞察其他技术和/或其他国家/地区的采用。

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