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On the relationship between building energy efficiency, aesthetic features and marketability: Toward a novel policy for energy demand reduction

机译：关于建筑节能，美学特征和适销性之间的关系：制定减少能源需求的新政策

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Despite significant progresses in development of energy-efficient buildings (EEBs), energy demand in building sector is still drastically increasing. This paradox is conceptualized in this study as Inefficiency of Increased Building Energy Efficiency. Marketability failure of EEBs and inefficiency in integrated design approach are the main causes of this paradox. Compared to merely focusing on the energy-efficiency enhancement, increasing the number of EEBs with a better marketability via enhancement of their aesthetic features is proposed as a novel approach for energy demand reduction in the building sector. This article aims to first investigate the current stage of EEBs' adoption and the associated market barriers, and then to propose a multidisciplinary design approach to scrutinize the role of aesthetic features on buildings' marketability for development of effective policies. Conducted comprehensive survey among real-estate agencies across 26 UK cities reveals a negative correlation between the energy-efficiency and housing marketability. Moreover, house price and aesthetic features are understood as the most dominant parameters that impact individuals' buying decision. Any extra initial cost of EEBs over 3% is likely to face market resistance. Furthermore, strong empirical evidences have been found to confirm that the proposed approach has a substantial potential to increase the EEBs' number.
机译：尽管在节能建筑（EEB）的开发方面取得了重大进展，但建筑行业的能源需求仍在急剧增加。该悖论在本研究中被概念化为建筑节能效率的低下。 EEB的适销性失败和集成设计方法效率低下是造成这种悖论的主要原因。与仅专注于提高能源效率相比，作为减少建筑行业能源需求的一种新方法，提出了通过增强其美学特征来增加具有更好的可销售性的EEB数量。本文旨在首先研究EEB的采用的现阶段以及相关的市场障碍，然后提出一种多学科设计方法来研究美学特征在建筑物的可销售性中对制定有效政策的作用。对英国26个城市的房地产中介机构进行的全面调查显示，能源效率与住房可销售性之间存在负相关关系。此外，房价和美学特征被认为是影响个人购买决策的最主要参数。 EEB的任何额外初始成本超过3％都可能面临市场阻力。此外，已发现有力的经验证据证实了该提议的方法具有增加EEB数量的巨大潜力。

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