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One for all? - The impact of different types of energy feedback and goal setting on individuals' motivation to conserve electricity

机译:一劳永逸? -不同类型的能量反馈和目标设定对个人节电动机的影响

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摘要

We investigate how different types of energy feedback, combined with goal setting, impact on consumers' motivation to conserve electricity. Using an online survey, we test the influence of energy feedback in physical units (kWh), monetary values (EUR) and environmental values (avoided CO2 emissions). We asked participants to set themselves either a high, low or no energy conservation goal. In addition, we assess the respondents' value types - hedonic, egoistic, altruistic and biospheric - to test predictions derived from goal framing theory. In general, individuals scoring high on biospheric values were more motivated to conserve electricity and their motivation did not increase in response to setting an energy conservation goal. Individuals with egoistic values seem less willing to reduce their electricity consumption, unless in the monetary feedback or high goal conditions. A high conservation goal was only found to be effective in combination with monetary feedback: it increased the motivation to save electricity by 6.7 percentage points in comparison to the low goal condition and 6.6 percentage points in comparison to the control condition.
机译:我们研究了不同类型的能量反馈与目标设定相结合如何影响消费者的节电动机。通过在线调查,我们测试了能量反馈对物理单位(kWh),货币价值(EUR)和环境价值(避免的CO2排放)的影响。我们要求参与者为自己设定高,低或无节能目标。此外,我们评估受访者的价值观类型(享乐主义,利己主义,利他主义和生物圈),以测试从目标框架理论得出的预测。一般而言,在生物圈价值上得分高的人更有动力节约电力,而他们的动力并未因设定节能目标而增加。除非有金钱上的反馈或高目标条件,否则具有利己主义价值观的人似乎不太愿意减少用电量。只有结合货币反馈,才能实现高节能目标:与低目标相比,节电的动机提高了6.7个百分点,与控制条件相比,节电的动机提高了6.6个百分点。

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