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Consumer engagement: An insight from smart grid projects in Europe

机译：消费者参与度：来自欧洲智能电网项目的见解

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摘要

This paper provides an insight into consumer engagement in smart grid projects in Europe. Projects analysed are those included in the catalogue annexed in the JRC Report "Smart Grid projects in Europe: lessons learned and current developments". The analysis suggests an increase in the interest in consumer engagement projects at European level and a strong focus on the residential sector, and emphasises the key importance of public funding to support these projects. The study also reveals that projects involving consumers are characterised by the pursuit of two main objectives: gaining deeper knowledge of consumer behaviour (observing and understanding the consumer) and motivating and empowering consumers to become active energy customers (engaging the consumer). The paper reviews the main activities undertaken to obtain these objectives and highlights trends and developments in the field. Finally, the paper discusses obstacles to consumer engagement and the strategies adopted by the projects surveyed to tackle them, highlighting the need to build consumer trust and to design targeted campaigns taking into consideration different consumer segments. The conclusions are in line with findings and analyses presented in the literature and underscore the need for further research and action at European level.
机译：本文提供了有关欧洲智能电网项目中消费者参与度的见解。分析的项目包括在JRC报告“欧洲的智能电网项目：经验教训和当前发展”所附目录中。分析表明，欧洲对消费者参与项目的兴趣有所增加，并且对住宅部门的关注度很高，并强调了公共资金对支持这些项目的关键重要性。该研究还表明，涉及消费者的项目的特点是追求两个主要目标：对消费者行为的更深入了解（观察和了解消费者）以及激励和授权消费者成为活跃的能源客户（与消费者互动）。本文回顾了为实现这些目标而开展的主要活动，并重点介绍了该领域的趋势和发展。最后，本文讨论了阻碍消费者参与的障碍，以及接受调查的项目为解决这些障碍所采取的策略，强调了建立消费者信任和设计针对性运动的必要性，并考虑了不同的消费者群体。这些结论与文献中提出的发现和分析相符，并强调了在欧洲范围内进一步研究和采取行动的必要性。

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  • 来源
    《Energy Policy》 |2013年第9期|621-628|共8页
  • 作者

    Flavia Gangale; Anna Mengolini; Ijeoma Onyeji;

  • 作者单位

    Institute for Energy and Transport, Joint Research Centre of the European Commission, Petten, the Netherlands;

    Institute for Energy and Transport, Joint Research Centre of the European Commission, Petten, the Netherlands;

    Institute for Energy and Transport, Joint Research Centre of the European Commission, Petten, the Netherlands;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Smart grid; Renewable energy; Consumer engagement;

    机译：智能电网;再生能源;消费者参与;

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