...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Energy Policy >Consumer attitudes towards domestic solar power systems
【24h】

Consumer attitudes towards domestic solar power systems

机译：消费者对家用太阳能系统的态度

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The success of the UK policy to reduce carbon emissions is partly dependent on the ability to persuade householders to become more energy efficient, and to encourage installation of domestic solar systems. Solar power is an innovation in the UK but the current policy of stimulating the market with grants is not resulting in widespread adoption. This case study, using householders in central England, investigates householder attitudes towards characteristics of solar systems and identifies some of the barriers to adoption. The study utilises Diffusion of Innovations theory to identify attitudes towards system attributes, and isolates the characteristics that are preventing a pragmatic 'early majority' from adopting the technology. A group of 'early adopters', and a group of assumed 'early majority' adopters of solar power were surveyed and the results show that overall, although the 'early majority' demonstrate a positive perception of the environmental characteristics of solar power, its financial, economic and aesthetic characteristics are limiting adoption. Differences exist between the two groups showing support for the concept of a 'chasm' between adopter categories after Moore (Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers, second ed. Harper Perennial, New York). However, if consumers cannot identify the relative advantage of solar power over their current sources of power, which is supplied readily and cheaply through a mains system, it is unlikely that adoption will follow. Recommendations concerning the marketing and development of solar products are identified.
机译：英国减少碳排放的政策能否成功，部分取决于能否说服住户提高能源效率并鼓励安装家用太阳能系统。太阳能是英国的一项创新，但当前通过赠款刺激市场的政策并未导致广泛采用。此案例研究使用了英格兰中部的居民，调查了居民对太阳能系统特性的态度，并确定了采用太阳能的一些障碍。该研究利用创新扩散理论来确定对系统属性的态度，并隔离妨碍实用的“早期多数”采用该技术的特征。对一组“早期采用者”和一组假定的“早期多数”采用太阳能的人进行了调查，结果表明，尽管“早期多数”对太阳能的环境特征表现出积极的看法，但总体而言，经济和美学特征限制了其采用。两组之间存在差异，这表明在摩尔之后，采用者类别之间的“鸿沟”概念得到了支持（跨鸿沟：向主流客户销售和销售高科技产品，第二版，纽约哈珀·佩罗纳尔（Harper Perennial），纽约）。但是，如果消费者无法确定太阳能相对于其当前电源的相对优势（可通过市电系统方便，廉价地供电），那么采用该技术的可能性就很小。确定了有关太阳能产品营销和开发的建议。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号