...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Energy >Public preferences for electricity contracts including renewable energy: A marketing analysis with choice experiments
【24h】

Public preferences for electricity contracts including renewable energy: A marketing analysis with choice experiments

机译：包括可再生能源在内的电力合同的公共偏好：带有选择实验的市场分析

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study aims to understand people's preferences concerning different energy sources with a particular focus on renewables. Households' preferences were assessed by means of a choice experiment on a sample of people living in Veneto (north eastern Italy). The analysis considered real marketing scenarios, presenting different choice options inspired by real market offers by different companies on the Italian market. The energy packages were differentiated considering the monthly price, the source of the energy package (solar, biomass from agriculture and biomass from forestry), the size of the power plants, the minimum distance from houses, and, for biomass only, the certification of the origin. According to our results, there is a wide market for expanding "green" electricity contracts: 86% of the respondents stated that they are willing to pay more for them. People prefer electricity produced from photovoltaics, followed by forest biomass and by agricultural biomass. According to our results, the possibility to choose the renewable energy source matters: the willingness to pay for photovoltaic is 3.4 times that for forest biomass and 5.4 times that for agricultural biomass. (C) 2015 Elsevier Ltd. All rights reserved.
机译：这项研究旨在了解人们对不同能源的偏好，特别是可再生能源。通过选择实验，对居住在威尼托（意大利东北部）的人口进行了评估，评估了家庭的偏好。该分析考虑了实际的营销方案，提出了不同选择的选择，这些选择是受意大利市场上不同公司的实际市场报价启发的。能源套餐的区别在于月度价格，能源套餐的来源（太阳能，农业生物质和林业生物质），发电厂的规模，与房屋的最小距离，以及仅针对生物质的认证。起源。根据我们的结果，扩大“绿色”电力合同的市场广阔：86％的受访者表示，他们愿意为此付出更多。人们更喜欢光伏发电，其次是森林生物质和农业生物质。根据我们的结果，选择可再生能源的可能性至关重要：购买光伏的意愿是森林生物质的3.4倍，是农业生物质的5.4倍。 （C）2015 Elsevier Ltd.保留所有权利。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号