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Feeling the Sense of Community in Social Networking Usage

机译：在社交网络使用中感受到社区感

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摘要

In recent years, social networking systems have become quite popular, and have been established for a variety of purposes. However, it is still not well understood if sense of community (SOC) contributes to an individual user''s continued usage of these systems. This paper presents a theoretical model combining key constructs from the SOC framework and the information systems usage/success models to evaluate social networking usage. We surveyed users from popular social networking sites to test the validity of the research model. Our results indicate that while user satisfaction is still the most salient determinant for system usage, SOC also plays a significant role in the user''s online social interaction process. Besides its direct influence on usage, SOC also indirectly influences usage through user satisfaction. In addition, we show that SOC is a multidimensional construct that should be measured using several components. We also demonstrate that the quality of the information contained in the communities has a significant impact on SOC, but system quality does not seem to influence it. Theoretical and practical implications of the study are discussed.
机译：近年来，社交网络系统已经变得非常流行，并且已经出于各种目的而建立。但是，对于社区意识（SOC）是否有助于个人用户继续使用这些系统尚不十分了解。本文提出了一个理论模型，该模型结合了来自SOC框架的关键构造和信息系统使用/成功模型来评估社交网络的使用。我们调查了来自流行社交网站的用户，以测试该研究模型的有效性。我们的结果表明，尽管用户满意度仍然是决定系统使用情况的最主要决定因素，但SOC在用户在线社交互动过程中也起着重要作用。除了直接影响使用之外，SOC还通过用户满意度间接影响使用。此外，我们表明SOC是一个多维结构，应使用多个组件进行测量。我们还证明，社区中包含的信息质量对SOC有重大影响，但是系统质量似乎并没有影响它。讨论了这项研究的理论和实践意义。

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