Breaking the development BARRIER

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Breaking the development BARRIER

机译：突破发展障碍

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Should product development be an engineering function with a technology team leader or should it be a marketing function with a product management leader? Does product development need a separate project manager and, if so, how are the roles divided? A glance at some recent job adverts shows that both views of life are alive and well, as are attempts to find the elusive 'engineer recently moved into marketing' or 'marketeer with in-depth knowledge of Java and C++'. The purpose of this article is to lay bare some of the issues around this tricky area.

机译：产品开发应该是技术团队领导的工程职能，还是产品管理领导的营销职能？产品开发是否需要单独的项目经理，如果需要，则如何划分角色？看看最近的一些招聘广告，就可以发现生活的两种观点都很好，也很容易找到难以捉摸的“最近进入市场营销的工程师”或“对Java和C ++有深入了解的市场营销员”。本文的目的是揭露此棘手领域中的一些问题。

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《Engineering Management Journal》 |2004年第1期|p.16-19|共4页
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正文语种 eng
中图分类管理学;
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