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ASSESSING A SUSTAINABLE DEVELOPMENT MODEL FOR ORGANIC AGRICULTURE: THE EXAMPLE OF LEISURE FARMS IN TAIWAN

机译:评估有机农业可持续发展模式:以台湾休闲农场为例

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摘要

This study explores the sustainable development of organic farms and organic farming in Taiwan by analyzing leisure services and the relationship between farmers and their entrepreneurial goals. Internet searches were used to identify 120 organic leisure farms in Taiwan with their own websites, which were subjected to content analysis. The researchers then mailed questionnaires to each Taiwanese organic farm for which a full mailing address could be located. A total of 403 valid questionnaires were obtained. Analysis of the results shows that the websites of Taiwan's organic leisure farms feature content related to three main areas: tourism and leisure, the farming experience, and environmental education. Three types of content important to organic farms are correlated with the business objectives of farmers: the non-economic objectives of farm operators are categorized into "family relationships" and "individual pursuits," whereas their economic objectives are categorized into "profitability" and "marketing opportunities." Finally, this study suggests that organic leisure farming, in addition to combining tourism and leisure, helping the environment, and fulfilling educational needs, significantly improves farm operators' family relationships and individual pursuits, increases profitability, and provides additional marketing opportunities.
机译:本研究通过分析休闲服务以及农民与其创业目标之间的关系,探索台湾有机农场和有机农业的可持续发展。互联网搜索被用来识别台湾120个拥有自己网站的有机休闲农场,并对其内容进行了分析。然后,研究人员将调查问卷邮寄到每个台湾有机农场,可以在该农场找到完整的邮寄地址。共获得403份有效问卷。结果分析表明,台湾有机休闲农场的网站内容涉及三个主要领域:旅游休闲,农业经验和环境教育。有机农场重要的三种内容与农民的经营目标相关:农场经营者的非经济目标分为“家庭关系”和“个体追求”,而其经济目标则分为“盈利能力”和“个体追求”。营销机会。”最后,这项研究表明,有机休闲农业除了将旅游业和休闲业结合起来,帮助环境和满足教育需求外,还可以显着改善农场经营者的家庭关系和个人追求,增加盈利能力,并提供更多的营销机会。

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