TECHNOLOGICAL POSTURE AND CORPORATE SOCIAL RESPONSIBILITY: EFFECTS ON INNOVATION PERFORMANCE

Gonzalez-Ramos Maria I.; Donate Mario J.; Guadamillas Fatima

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TECHNOLOGICAL POSTURE AND CORPORATE SOCIAL RESPONSIBILITY: EFFECTS ON INNOVATION PERFORMANCE

机译：技术姿态和企业社会责任：对创新绩效的影响

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oInterest in the relationship between innovation and Corporate Social Responsibility (CSR) has grown considerably in the last few years. The aim of this paper is to analyze the relationship between a company's technological posture and CSR, as one of the main determinants of technological innovation performance. From knowledge-based and stakeholders' theories a structural equations model of relationships was established and statistically tested through Smart PLS on a sample of Spanish firms from the renewable energy sector. Our findings suggest that in these kinds of industries, leadership postures (proactive strategies) lead firms to engage in high levels of CSR commitment. Moreover, CSR activities are positively related to innovation performance, which suggests that the higher the level of a firm's engagement in CSR activities, the greater the possibility of achieving further innovation derived from the exploitation of its stakeholders' knowledge.

机译：o最近几年，对创新与企业社会责任（CSR）之间关系的兴趣大大增加。本文旨在分析公司技术地位与企业社会责任之间的关系，企业社会责任是技术创新绩效的主要决定因素之一。根据知识和利益相关者的理论，建立了关系的结构方程模型，并通过Smart PLS对可再生能源领域的西班牙公司进行了统计测试。我们的发现表明，在这类行业中，领导姿势（主动策略）使公司参与高水平的CSR承诺。此外，企业社会责任活动与创新绩效呈正相关，这表明企业参与企业社会责任活动的程度越高，利用利益相关者的知识进行进一步创新的可能性就越大。

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《Environmental engineering and management journal》 |2014年第10期|2497-2505|共9页
作者
Gonzalez-Ramos Maria I.; Donate Mario J.; Guadamillas Fatima;
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作者单位

Univ Castilla La Mancha, Dept Business Adm, Toledo, Spain;

Univ Castilla La Mancha, Dept Business Adm, E-13071 Ciudad Real, Spain;

Univ Castilla La Mancha, Dept Business Adm, Toledo, Spain;

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正文语种 eng
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关键词
corporate social responsibility; innovation performance; PLS; Spain; technological posture;

机译：企业社会责任;创新绩效;PLS;西班牙;技术地位;

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机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

TECHNOLOGICAL POSTURE AND CORPORATE SOCIAL RESPONSIBILITY: EFFECTS ON INNOVATION PERFORMANCE

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