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The Little Company That Could

机译:可能的小公司

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Few independent organic brands have been around as long or seen such sustained growth as the family-owned, family-run cereal maker, Nature's Path. The business, based in British Columbia, Canada, has been churning out breakfast fare with organic grains, berries and other ingredients since 1985. Its founders, Ratana and Arran Stephens, sold their first cereals from the Vancouver health food restaurant they operated long before the word "organic" entered the mainstream-let alone became a legally binding certification process. Today, boxes of cornflakes, granola and toaster pastries bearing the Nature's Path Logo (a picturesque country road wending through cultivated fields) are staples at natural foods stores and mainstream supermarkets alike.
机译:家族经营,家族经营的谷物制造商“自然之路”(Nature's Path)很少有独立的有机品牌存在或能够持续增长。该公司总部位于加拿大不列颠哥伦比亚省,自1985年以来就一直在生产含有机谷物,浆果和其他成分的早餐食品。其创始人Ratana和Arran Stephens从温哥华健康食品餐厅出售了他们的第一批谷物,而该餐厅早在美国“有机”一词仅进入主流,就成为具有法律约束力的认证过程。如今,带有自然之路标志(风景如画的乡间小路穿过耕地)的玉米片,格兰诺拉麦片和烤面包机糕点,在天然食品商店和主流超市中都是必不可少的。

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