Choosing to Encourage or Discourage: Perceived Effectiveness of Prescriptive Versus Proscriptive Messages

PATRICIA L. WINTER; BRAD J. SAGARIN; KELTON RHOADS

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Choosing to Encourage or Discourage: Perceived Effectiveness of Prescriptive Versus Proscriptive Messages

机译：选择鼓励还是劝阻：规定性对规定性信息的感知效力

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The estimated coat of repairing damage caused to recreational sites annually is in the hundreds of millions of dollars. These depreciative activities also reduce the quality of visitors' experiences in the damaged areas. Indirect methods, such as visitor education through brochures and signs, con- tinue to be the least controversial management approaches to depreciative acts. Yet, the literature on studies examining the most effective message presentations remains sparse.

机译：据估计，每年对娱乐场所造成的维修损害赔偿额高达数亿美元。这些折旧活动也降低了游客在受损地区的体验质量。间接方法，例如通过宣传册和标志对游客进行培训，一直是贬值行为争议最小的管理方法。但是，有关研究最有效的消息表示的研究的文献仍然很少。

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来源
《Environmental Management》 |2000年第6期|p.589-594|共6页
作者
PATRICIA L. WINTER; BRAD J. SAGARIN; KELTON RHOADS;
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作者单位

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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);美国《化学文摘》(CA);
原文格式 PDF
正文语种 eng
中图分类环境保护管理;
关键词
Prescripitive message effectiveness; Proscriptive message effectiveness; Messages in signs;

机译：说明性消息的有效性;说明性消息的有效性;标语中的消息;

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Choosing to Encourage or Discourage: Perceived Effectiveness of Prescriptive Versus Proscriptive Messages

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