Abstract Consumer response to health and environmental sustainability information regarding seafood consumption
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Consumer response to health and environmental sustainability information regarding seafood consumption

机译：消费者对有关海产品消费的健康和环境可持续性信息的反应

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AbstractSeafood consumption has an impact on both consumers’ health and on the marine environment, making the integration of health and sustainability aspects in information and recommendation messages for consumers highly topical. This study presents the results of a consumer study in terms of the impact of exposure to a message about health and sustainability aspects of seafood on 986 participants from Belgium and Portugal. Possible drivers for behavioural change regarding seafood consumption frequency and sustainable seafood buying frequency are studied following exposure to the message. Initial behaviour emerges as the most important factor triggering a change in the intention to consume seafood twice per week and a change in the intention to buy sustainable seafood. A higher health benefit perception resulted in an increased intention to consume seafood twice per week. Attitude towards the message and the option to optimise consumers’ choice of seafood species favouring sustainability were significant determinants of change in the intention to buy sustainable seafood. Different stakeholders may take the results of this communication strategy into account and, consequently, contribute to a seafood supply and related communication that supports public health and the marine environment.Highlights•Five segments were identified based on intentions towards healthy and sustainable seafood choice.•Attitudes towards messages combining health and sustainability are generally favourable.•Risk/benefit perception and perceived consumer effectiveness are affected by message exposure.•Communication emphasizing the link between health and sustainability related to seafood is recommended.
机译： 摘要 海鲜消费对消费者的健康和海洋环境都具有影响，因此将健康和可持续性方面整合到消费者的信息和推荐信息中成为热门话题。这项研究提供了一项消费者研究的结果，即暴露于有关海鲜的健康和可持续性方面的信息对比利时和葡萄牙的986名参与者的影响。在接触到该信息之后，研究了有关海鲜消费频率和可持续海鲜购买频率的行为改变的可能驱动因素。最初的行为是触发每周两次食用海鲜的意愿发生变化以及购买可持续海鲜的意愿发生变化的最重要因素。对健康有益的看法较高，导致每周两次食用海鲜的意愿增加。对信息的态度以及优化消费者选择有利于可持续发展的海鲜种类的选择，是决定购买可持续海鲜的意图的重要决定因素。不同的利益相关者可能会考虑此沟通策略的结果，因此有助于支持公共卫生和海洋环境的海产品供应和相关沟通。 < / ce：abstract> 突出显示 •• 基于对健康和可持续海鲜选择的意图，确定了五个细分市场。 < ce：list-item id =“ u0010”> • 对结合健康与可持续性的信息的态度通常是有利的。 / ce：para> • 风险/收益感知和感知的消费者有效性受消息暴露的影响。 • 强调通信之间的联系建议与海鲜有关的健康和可持续性。

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