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首页> 外文期刊>Environmental Science & Technology >Influencing Attitudes toward Carbon Capture and Sequestration: A Social Marketing Approach
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Influencing Attitudes toward Carbon Capture and Sequestration: A Social Marketing Approach

机译：影响人们对碳捕集与封存的态度：一种社会营销方法

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摘要

Carbon capture and sequestration (CCS), while controversial, is seen as promising because it will allow the United States to continue using its vast fossil fuel resources in a carbon-constrained world. The public is an important stakeholder in the national debate about whether or not the U.S. should include CCS as a significant part of its climate change strategy. Understanding how to effectively engage with the public about CCS has become important in recent years, as interest in the technology has intensified. We argue that engagement efforts should be focused on places where CCS will first be deployed, i.e., places with many "energy veteran" (EV) citizens. We also areue that, in addition to information on CCS, messages with emotional appeal may be necessary in order to engage the public. In this paper we take a citizen-guided social marketing approach toward understanding how to (positively or negatively) influence EV citizens' attitudes toward CCS. We develop open-ended interview protocols, and a "CCS campaign activity", for Wyoming residents from Gillette and Rock Springs. We conclude that our participants believed expert-informed CCS messages, embedded within an emotionally self-referent (ESR) framework that was relevant to Wyoming, to be more persuasive than the expert messages alone. The appeal to core values of Wyomingites played a significant role in the citizen-guided CCS messages.
机译：碳捕集与封存（CCS）虽然引起争议，但被认为很有希望，因为它将使美国能够继续在碳限制的世界中使用其庞大的化石燃料资源。在关于美国是否应将CCS纳入其气候变化战略的重要部分的全国性辩论中，公众是重要的利益相关者。近年来，随着人们对该技术的兴趣日益增强，了解如何与公众有效地交流有关CCS的重要性已变得越来越重要。我们认为，参与工作应集中在首先部署CCS的地方，即具有许多“能源老兵”（EV）公民的地方。我们还认为，除了有关CCS的信息外，可能还需要带有情感吸引力的信息才能吸引公众。在本文中，我们采用一种以公民为导向的社会营销方法，以了解如何（正面或负面地）影响电动汽车公民对CCS的态度。我们为吉列和洛克斯普林斯的怀俄明州居民开发了开放式采访协议和“ CCS运动”。我们得出的结论是，与会专家认为，与怀俄明州相关的情感自参考（ESR）框架中嵌入的专家知情CCS消息更具说服力。怀俄明州人对核心价值观的诉求在公民指导的CCS信息中发挥了重要作用。

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  • 来源
    《Environmental Science & Technology》 |2011年第16期|p.6743-6751|共9页
  • 作者

    Gabrielle Wong-Parodi; Hadi Dowlatabadi; Tim McDaniels; Isha Ray;

  • 作者单位

    Energy and Resources Group, University of California, Berkeley, Berkeley, California, 94720, United States;

    Institute for Resources, Environment, and Sustainability, University of British Columbia, Vancouver, British Columbia,VCT 1Z4, Canada;

    Institute for Resources, Environment, and Sustainability, University of British Columbia, Vancouver, British Columbia,VCT 1Z4, Canada;

    Energy and Resources Group, University of California, Berkeley, Berkeley, California, 94720, United States;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);美国《生物学医学文摘》(MEDLINE);美国《化学文摘》(CA);
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  • 正文语种 eng
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