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Combating Adverse Selection in Secondary PC Markets

机译：打击二手电脑市场的逆向选择

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摘要

Adverse selection is a significant contributor to market failure in secondary personal computer (PC) markets. Signaling can act as a potential solution to adverse selection and facilitate superior remarketing of second-hand PCs. Signaling is a means whereby usage information can be utilized to enhance consumer perception of both value and utility of used PCs and, therefore, promote lifetime extension for these systems. This can help mitigate a large portion of the environmental impact associated with PC system manufacture. In this paper, the computer buying and selling behavior of consumers is characterized via a survey of 270 Irish residential users. Results confirm the existence of adverse selection in the Irish market with 76% of potential buyers being unwilling to purchase and 45% of potential vendors being unwilling to sell a used PC. The so-called "closet affect" is also apparent with 78% of users storing their PC after use has ceased. Results also indicate that consumers place a higher emphasis on specifications when considering a second-hand purchase. This contradicts their application needs which are predominantly Internet and word-processing/spreadsheet/presentation applications, 88% and 60% respectively. Finally, a market solution utilizing self monitoring and reporting technology (SMART) sensors for the purpose of real time usage monitoring is proposed, that can change consumer attitudes with regard to second-hand computer equipment.
机译：逆向选择是导致二手个人计算机（PC）市场失灵的重要因素。信号传输可以作为逆向选择的潜在解决方案，并促进二手PC的卓越再营销。信令是一种手段，利用该手段可以利用使用信息来增强消费者对二手PC的价值和实用性的认识，从而促进这些系统的使用寿命延长。这可以帮助减轻与PC系统制造相关的大部分环境影响。本文通过对270位爱尔兰居民用户的调查来表征消费者的计算机买卖行为。结果证实了爱尔兰市场存在逆向选择的可能性，有76％的潜在购买者不愿意购买，而45％的潜在供应商不愿意出售二手PC。所谓的“壁橱影响”也很明显，因为有78％的用户在停止使用后存储自己的PC。结果还表明，消费者在考虑二手购买时更加注重规格。这与他们的应用程序需求相矛盾，后者主要是Internet和文字处理/电子表格/演示文稿应用程序，分别为88％和60％。最后，提出了一种利用自我监视和报告技术（SMART）传感器进行实时使用情况监视的市场解决方案，该解决方案可以改变消费者对二手计算机设备的态度。

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  • 来源
    《Environmental Science & Technology》 |2008年第8期|p.3047-3052|共6页
  • 作者

    STEWART. W. HICKEY; COLIN FITZPATRICK;

  • 作者单位

    Department of Electronic and Computer Engineering, University of Limerick, Limerick, Ireland;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);美国《生物学医学文摘》(MEDLINE);美国《化学文摘》(CA);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 环境化学;
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