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首页> 外文期刊>European intellectual property review >Going Against Tradition: The Effect of Eliminating the Requirement of Representing a Trade Mark Graphically on Applications for Non-Traditional Marks
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Going Against Tradition: The Effect of Eliminating the Requirement of Representing a Trade Mark Graphically on Applications for Non-Traditional Marks

机译：与传统背道而驰：消除以图形方式表示商标的要求对非传统商标申请的影响

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摘要

This article considers whether the recent amendments to the European Trade Mark Regulation and Trade Marks Directive (which must be implemented by individual Member States by 14 January 2019) will make it easier to register non-traditional trade marks. The article considers the potential effects the amendments may have in relation to applications for a number of different types of mark such as sounds, motion and holograms, colours, smells, tastes and textures, and the practical difficulties that may be faced by trade mark registries as a result.
机译：本文考虑了最近对《欧洲商标法规和商标指令》的修订（必须由各个成员国在2019年1月14日之前实施）是否会使注册非传统商标更加容易。该文章考虑了该修正案可能对多种不同类型商标的申请可能产生的潜在影响，例如声音，运动和全息图，颜色，气味，味道和质地，以及商标注册机构可能面临的实际困难。结果是。

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