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首页> 外文期刊>European Journal of Communication >Desperately constructing ethnic audiences: Antiimmigration discourses and minority audience research in the Netherlands
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Desperately constructing ethnic audiences: Antiimmigration discourses and minority audience research in the Netherlands

机译：拼命建设民族观众：荷兰的反移民话语和少数民族观众研究

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摘要

This article examines how minority ethnic audiences are measured, and thus constructed, in the Netherlands today. The analysis shows that this process is tightly woven into the dominant assimilationist and neoliberal discourse. This discourse portrays specific minority groups as deviant in relation to an essentialized notion of Dutchness. Furthermore, it presents social inclusion as an opportunity that is limited to well-adjusted, profitable consumers. Different attempts to represent minority audiences - including efforts to promote a more just minority representation in Dutch media - are compelled to accommodate to this dominant discourse. The article underscores the limited scope for contesting current hegemonic representations of minority groups and national belonging in the Netherlands.
机译：本文探讨了当今荷兰如何衡量和构建少数民族受众。分析表明，这一过程紧密地融入了主流的同化和新自由主义话语中。本篇文章将特定的少数群体描绘为与荷兰化的本质概念背道而驰。此外，它还提供了社会包容性，这是一个机会，仅限于经过良好调整的，可盈利的消费者。不得不采取各种尝试来代表少数群体观众，包括努力在荷兰媒体中促进更公正的少数群体代表，以适应这种占主导地位的话语。这篇文章强调了在争夺荷兰的少数群体和国民的当前霸权代表权的范围有限。

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