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首页> 外文期刊>European journal of information systems >Consumer acceptance of RFID-enabled services: a model of multiple attitudes, perceived system characteristics and individual traits
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Consumer acceptance of RFID-enabled services: a model of multiple attitudes, perceived system characteristics and individual traits

机译：消费者对启用RFID的服务的认可：多种态度，感知的系统特征和个性特征的模型

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摘要

The introduction of emerging technologies in retailing and their infusion in the service encounter necessitates research to better understand consumer attitudes towards the usage of technology in service delivery systems. The capability of Radio Frequency Identification (RFID) technology to automatically and uniquely identify products makes this technology promising as an enabler of innovative consumer services. However there is limited research on how consumers perceive the RFID-enabled service systems. The authors develop and empirically test a model that focuses on consumer attitudes towards technology-based services. Based on the pre-prototype user acceptance framework and using RFID as a focal technology, the proposed model includes a hierarchy of three distinct consumer attitudes: towards the general service concept, towards the general technology-based service application and towards the RFID-enabled service. Perceived system characteristics as well as personality traits are included in the model. The partial least squares method of structural equation modelling is used to analyse 575 questionnaires collected in two consumer surveys in Greece (n = 173) and Ireland (N = 402). The results of the study show that consumer attitude towards RFID-enabled services in retailing can be modelled as a confluence of multiple attitudes. The results also indicate that perceived system-related factors - such as performance and effort expectancy - as well as individual traits - such as technology anxiety and information privacy concern - affect consumer attitude towards technology-based and RFID-enabled services, respectively.
机译：在零售业中引入新兴技术及其在服务中的融合，需要进行研究以更好地了解消费者对于在服务交付系统中使用技术的态度。射频识别（RFID）技术具有自动和唯一地识别产品的能力，使该技术有望成为创新的消费者服务的推动者。然而，关于消费者如何看待支持RFID的服务系统的研究有限。作者开发并通过经验检验了一个模型，该模型侧重于消费者对基于技术的服务的态度。基于原型用户接受框架并使用RFID作为重点技术，建议的模型包括三种不同的消费者态度层次：对通用服务概念，基于通用技术的服务应用程序和支持RFID的服务。该模型包括感知到的系统特征以及个性特征。结构方程模型的偏最小二乘方法用于分析在希腊（n = 173）和爱尔兰（n = 402）的两次消费者调查中收集的575个问卷。研究结果表明，消费者对零售中支持RFID的服务的态度可以建模为多种态度的融合。结果还表明，感知到的与系统相关的因素（例如性能和预期工作量）以及个人特征（例如技术焦虑和信​​息隐私问题）分别影响了消费者对基于技术的服务和支持RFID的服务的态度。

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