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首页> 外文期刊>European journal of information systems >The role of perceived enjoyment and social norm in the adoption of technology with network externalities
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The role of perceived enjoyment and social norm in the adoption of technology with network externalities

机译：在网络外部性方面，感知享受和社会规范在采用技术中的作用

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摘要

The emergence of highly interactive media and the increased connectivity among people call for an investigation of usage behaviour of those media. People tend to rely heavily on peer-to-peer interaction influencing the adoption of new media formats that enhance this interactivity. The first explorative phase of this research consists of interviews with experts and focus groups and builds the basis of the proposed framework and measurement model. Then, a Structural Equation Modelling approach is used to assess the relative importance and the strength between different constructs, including perceived enjoyment, social norm, usefulness, ease of use and intention to use. The results indicate that perceived enjoyment and social norm are important antecedents for the adoption of technology with network externalities.
机译：高度互动的媒体的出现以及人们之间日益紧密的联系要求对这些媒体的使用行为进行调查。人们倾向于严重依赖点对点交互，从而影响采用能增强这种交互性的新媒体格式。该研究的第一个探索阶段包括与专家和焦点小组的访谈，并为提出的框架和度量模型奠定了基础。然后，使用结构方程建模方法评估不同结构之间的相对重要性和强度，包括感知的享受，社会规范，有用性，易用性和使用意图。结果表明，感知享受和社会规范是采用具有网络外部性的技术的重要先决条件。

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