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Design Of Emerging Digital Services: A Taxonomy

机译:新兴数字服务设计:分类法

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There has been a gigantic shift from a product based economy to one based on services, specifically digital services. From every indication it is likely to be more than a passing fad and the changes these emerging digital services represent will continue to transform commerce and have yet to reach market saturation. Digital services are being designed for and offered to users, yet very little is known about the design process that goes behind these developments. Is there a science behind designing digital services? By examining 12 leading digital services, we have developed a design taxonomy to be able to classify and contrast digital services. What emerged in the taxonomy were two broad dimensions; a set of fundamental design objectives and a set of fundamental service provider objectives. This paper concludes with an application of the proposed taxonomy to three leading digital services. We hope that the proposed taxonomy will be useful in understanding the science behind the design of digital services.
机译:从基于产品的经济向基于服务的经济(尤其是数字服务)进行了巨大的转变。从种种迹象看,这可能不仅仅是一时的流行,而这些新兴数字服务所代表的变化将继续改变商业并尚未达到市场饱和。数字服务正在为用户设计并提供给用户,但是对于这些开发背后的设计过程知之甚少。设计数字服务背后是否存在科学?通过研究12种领先的数字服务,我们开发了一种设计分类法,能够对数字服务进行分类和对比。分类学中出现了两个广泛的方面:一组基本设计目标和一组基本服务提供商目标。本文以提议的分类法在三大领先数字服务中的应用结束。我们希望所提议的分类法将有助于理解数字服务设计背后的科学。

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