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首页> 外文期刊>European journal of marketing >Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings
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Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings

机译：博物馆参观者体验的真实性：概念化和初步经验发现

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摘要

Purpose - This paper aims to investigate the authenticity concept and its antecedents and consequences within the context of museums. Design/methodology/approach - A higher-order scale of authenticity is developed and then tested for reliability and validity using a sample of museum visitors. To investigate authenticity in a model with two antecedents and two outcomes, an additional data set was collected. Hypotheses were tested using structural equation modelling. Findings - The results show that perceived authenticity of the museum, the visitor and the materials in the museum are dimensions of perceived authenticity, resonating with Bal's (1996) research in this area. Findings also confirm that consumer scepticism and expectations are antecedents to perceived authenticity of the visitor experience in museums, and that perceived authenticity in turn affects visitor satisfaction and perceived corporate hypocrisy. Practical implications - This research provides a framework for museums to manage visitors' perceptions of authenticity, and to plan and design exhibits accordingly. Originality/value - Our research, set in the museum context, articulates the basis of perceived authenticity, its antecedents and outcomes. This study sets the foundation for research to further explore how perceived authenticity interacts with other constructs relevant to consumption.
机译：目的-本文旨在研究博物馆背景下的真实性概念及其先例和后果。设计/方法/方法-开发高等级的真实性等级，然后使用博物馆参观者的样本进行可靠性和有效性测试。为了调查具有两个先例和两个结果的模型的真实性，收集了一个额外的数据集。使用结构方程模型对假设进行了测试。调查结果-结果表明，博物馆，参观者和博物馆中的资料的真实性是真实性的维度，与Bal（1996）在这一领域的研究产生了共鸣。研究结果还证实，消费者的怀疑和期望是参观者对博物馆体验的真实性的先决条件，而真实性反过来又会影响参观者的满意度和企业虚伪。实际意义-这项研究为博物馆提供了一个框架，用于管理游客对真实性的看法，并据此计划和设计展览。原创性/价值-我们的研究是在博物馆的背景下进行的，阐明了真实性，前因和结果的基础。这项研究为进一步探索感知真实性如何与其他与消费相关的构造相互作用的研究奠定了基础。

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