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首页> 外文期刊>European Sport Management Quarterly >Adult Participation Motives: Empirical Evidence from a Workplace Exercise Programme
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Adult Participation Motives: Empirical Evidence from a Workplace Exercise Programme

机译：成人参与动机：工作场所锻炼计划的经验证据

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摘要

The benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the workplace through programme design and promotion. This paper reports research on the motivation for adult participants' involvement in the 2007 Step It Up Challenge (SIUC), a team-based workplace activity programme. The strongest motivation for participation in SIUC related to the fitness and health benefits (extrinsic). There was also a strong significant relationship between high exercise performance and enjoyment of physical activity as an intrinsic motive. This research segmented adult exercisers according to motivational and behavioural characteristics in order to refine customer-orientated marketing strategies, especially promotion strategies. More definitive research into the interaction between motivation and promotion is essential to ensure high take up rates for and adherence to work-based activity programmes, particularly among adult employees.
机译：在个人和社会两个层面上体育锻炼的好处都得到了很好的理解和研究。鲜为人知的是组织如何通过程序设计和推广最有效地支持工作场所中的成人身体活动。本文报告了有关成年参与者参与基于团队的工作场所活动计划2007 Step It Up Challenge（SIUC）的动机的研究。参与SIUC的最强烈动机与健身和健康益处（外部）有关。高运动表现与享受体育活动之间的内在动机之间也有着很强的显着关系。这项研究根据动机和行为特征对成人运动者进行了细分，以完善以客户为导向的营销策略，尤其是促销策略。对动机与晋升之间的相互作用进行更明确的研究对于确保以工作为基础的活动计划（尤其是成年雇员）的高接受率和遵守率至关重要。

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  • 来源
    《European Sport Management Quarterly》 |2009年第2期|141-162|共22页
  • 作者

    Janet Davey; Mary Fitzpatrick; Ron Garland; Mark Kilgour;

  • 作者单位

    Department of Marketing, University of Waikato, Hamilton, New Zealand;

    Department of Marketing, University of Waikato, Hamilton, New Zealand;

    Department of Marketing, University of Waikato, Hamilton, New Zealand;

    Department of Marketing, University of Waikato, Hamilton, New Zealand;

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