Since its creation in 1968, the European Physical Society (EPS) has been fulfilling its main missions of advocating physics research, providing independent input into science policy issues, supporting physicists and fostering international cooperation.Among its numerous commitments, one of them needs to be strongly developed: that is our partnership with the industrial and technological tissue of our society. Barely mentioned in the EPS Strategic Plan 2010+, physicists in industry have, however, achieved tremendous advances of modern products that make our lives safer, better, and easier. The employment of young academic researchers who massively innovate in private companies is not a new practice.
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