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Letters to the editor

机译:给编辑的信

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Steve Yankee's "To Blog or Not to Blog" (Strictly Business, July 2007, p. 46) was a great piece. I work for Microsoft as a Solutions Advisor for midsize businesses and I always stress the value of creating a customer-facing blog. Customers like to know, to some degree, who they are dealing with (especially in a business such as yours!) and a blog is a great way to find out more about the company (or, if it is large enough, the individuals who make up the company). In today's online world, I find I often am dealing with websites the way I used to deal with brick-and-mortar businesses-if I looked up a business in the Yellow Pages, got the address, showed up, and found a rundown shack that I was afraid to go into, I probably wouldn't be doing business with them. On the web, I judge a company in much the same way, though I have much less information to do that with (anyone can pay to have a nice website). A blog on the site tells me a lot about the people I am about to do business with. From a business standpoint, it not only can promote customer loyalty (since they can read about you and see what you've been up to, what new products and services you are offering, etc.) but is, as you point out, essentially free marketing.
机译:史蒂夫·扬基(Steve Yankee)的“写博客还是不写博客”(Strictly Business,2007年7月,第46页)是一部很棒的文章。我在Microsoft担任中型企业的解决方案顾问,并且始终强调创建面向客户的博客的价值。客户喜欢在某种程度上知道他们正在与谁打交道(尤其是在您这样的企业中!),博客是了解更多关于公司(或者,如果规模足够大的人)的好方法。组成公司)。在当今的在线世界中,如果我在黄页中查找一家公司,找到地址,出现并发现一个破败的小屋,我会发现我经常以处理实体公司的方式来处理网站害怕进入,我可能不会和他们做生意。在网络上,我判断公司的方式几乎相同,尽管我掌握的信息少得多(任何人都可以付费拥有一个不错的网站)。该网站上的博客告诉了我很多与我有业务往来的人的信息。从业务的角度来看,它不仅可以提高客户忠诚度(因为他们可以了解您并了解您的最新情况,所提供的新产品和服务等),而且正如您所指出的那样,它实际上是免费营销。

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    《EventDV》 |2008年第10期|8-9|共2页
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