Microsoft makeover

Deb Perelman

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Microsoft makeover

机译：微软改头换面

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By now, it would be hard to have missed the "I'm a Mac, I'm a PC" commercials. The commercials feature a young, hip-looking, casually dressed guy meant to characterize the Mac persona and a formalistic, stuffy, work-obsessed guy representing PC users. They certainly didn't fall under the radar of Microsoft employees. "Those ads tapped into an old stereotype. There used to be a stereotypical Microsoftie, but those stereotypes are hard to maintain when you have 70,000 employees," Ariel Stallings, a Microsoft employee and the blogger behind Microspotting. com, told eWeek.

机译：到现在为止，很难错过“我是Mac，我是PC”的广告。广告中有一个年轻，时髦，穿着随意的家伙，意在表征Mac角色，一个代表个人电脑用户的形式化，沉闷，工作痴迷的家伙。他们当然不属于Microsoft员工的关注范围。 “这些广告采用了旧的刻板印象。曾经有刻板印象的Microsoftie，但是当您有70,000名员工时，这些刻板印象很难维护，” Microsoft员工和Microspotting背后的博客作者Ariel Stallings。 com，告诉eWeek。

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《eWeek》 |2008年第6期|p.810|共2页
作者
Deb Perelman;
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正文语种 eng
中图分类计算技术、计算机技术;
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Microsoft makeover

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