The battle for the 3-D Internet has begun. And the spoils are nothing less than the online economy of tomorrow. Virtual-world proponents such as IBM and Linden Labs, the maker of Second Life, are adapting online gaming technology to business requirements. Meanwhile, Google and Microsoft are leveraging their mapping services for a similar goal. All these companies are investing heavily to make this vision-which promises to transform business-possible. Short of an immediate-use case, companies should wait before making anywhere near the same kind of investment in the 3-D Internet, but explore it they must-or risk being left behind.
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