Lifetime value of customers is rising for catalogers, study says

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Lifetime value of customers is rising for catalogers, study says

机译：研究人员称，编目员的终身价值正在上升

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The lifetime value of catalog customers is rising, according to data in the Direct Marketing Association 's Statistical Fact Book '98. In fact, a Marketing Benchmark Report in Catalog Age found that only 10% of respondents reported an annual customer LTV of less than $50, while 52.6% said theirs is more than $200.

机译：根据Direct Marketing Association '98统计事实手册中的数据，目录客户的生命周期价值正在提高。实际上，《目录时代》的《市场营销基准报告》发现，只有10％的受访者表示其年度客户LTV低于50美元，而52.6％的受访者表示其年度LTV超过200美元。

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《Executive report on customer retention》 |1998年第17期|p.8|共1页
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Lifetime value of customers is rising for catalogers, study says

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