Developing a novel Intuitionistic Fuzzy Importance-performance Analysis for evaluating corporate social responsibility in sport tourism event

Huang Fei-Hsin; Ye Yi-Jin; Kao Chin-Hsung

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Developing a novel Intuitionistic Fuzzy Importance-performance Analysis for evaluating corporate social responsibility in sport tourism event

机译：开发一种新颖的直觉模糊重要性-绩效分析来评估体育旅游赛事中的企业社会责任

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The purposes of the study were to evaluate corporate social responsibility (CSR) and developing a novel Intuitionistic Fuzzy Importance performance Analysis (IFIPA) for sport tourism event. IFIPA implies intuitionistic fuzzy theory to Importance performance Analysis (IPA) for providing a promising decision-making value when IPA encounters uncertain situations. The results indicated that the proposed IFIPA is more effective and accurate than conventional IPA in two causes. First, the IFIPA can clearly express the real implication under uncertain environment; reversely it is failed from conventional IPA. Second, the IFIPA can provide more credible predictions (membership and non-membership) for decision-makers than the conventional IPA model. Based on the IFIPA, the results indicated that host organization can have the advantages by adopting CSR and promote social concern and sustainable development. The first priority for sport tourism event host organization's concentration were "involving community dwellers as part of this event", "actively donate part of their revenue for public welfare", and "follow environmental regulations". Consequently, the IFIPA successfully offers the promising results than IPA and provides the reference for future sport tourism event analysis and practical suggestions for future sport tourism event organizations. (C) 2015 Elsevier Ltd. All rights reserved.

机译：该研究的目的是评估企业社会责任（CSR），并为体育旅游活动开发新颖的直觉模糊重要性绩效分析（IFIPA）。 IFIPA在重要性绩效分析（IPA）中暗示了直觉模糊理论，以在IPA遇到不确定情况时提供有希望的决策价值。结果表明，在两个方面，提出的IFIPA比常规IPA更加有效和准确。首先，IFIPA可以清楚地表达不确定环境下的真实含义；相反，这是常规IPA的失败之处。其次，与传统的IPA模型相比，IFIPA可以为决策者提供更可靠的预测（成员资格和非成员资格）。基于IFIPA，结果表明主办机构可以通过采用CSR来发挥优势，并促进社会关注和可持续发展。体育旅游活动主持人组织的首要任务是“让社区居民参与该活动”，“积极将其收入的一部分捐赠给公共福利”和“遵守环境法规”。因此，IFIPA成功地提供了比IPA更有希望的成果，并为未来体育旅游赛事分析提供了参考，并为未来体育旅游赛事组织提供了实用建议。（C）2015 Elsevier Ltd.保留所有权利。

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《Expert Systems with Application》 |2015年第19期|6530-6538|共9页
作者
Huang Fei-Hsin; Ye Yi-Jin; Kao Chin-Hsung;
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作者单位

Natl Taiwan Sport Univ, Grad Inst Phys Educ, Taoyuan 33301, Taiwan;

Natl Taiwan Sport Univ, Dept Recreat & Leisure Ind Management, Taoyuan 33301, Taiwan;

Natl Taiwan Sport Univ, Dept Recreat & Leisure Ind Management, Taoyuan 33301, Taiwan;

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正文语种 eng
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Intuitionistic Fuzzy Importance-performance Analysis (IFIPA); Corporate social responsibility (CSR); Sport tourism;

机译：直觉模糊重要性－绩效分析（IFIPA）;企业社会责任（CSR）;体育旅游;

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1. More than simply corporate social responsibility: implications of corporate social responsibility for tourism development and poverty reduction in developing countries [J] . Karolina Simat Annals of tourism research . 2014,第jana期

机译：不仅仅是企业社会责任：企业社会责任对发展中国家旅游业发展和减贫的影响
2. Mapping Perceptions and Implementation of Corporate Social Responsibility for Construction Firms via Importance-Performance Analysis: Paths of Improvement [J] . Zhang Qian, Lan Oo Bee, Lim Benson Teck Heng Journal of Management in Engineering . 2021,第6期

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3. Using corporate social responsibility benchmarking framework to identify and assess corporate social responsibility trends of real estate companies owning and developing shopping centres [J] . Idalina Dias Sardinha, Lucas Reijnders, Paula Antunes Journal of Cleaner Production . 2011,第13期

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4. Effect of Corporate Social Responsibility Disclosure, Corporate Social Responsibility, and Corporate Social Disclosure Characteristics (Empirical Study on Companies Listed on the Stock Exchange that Enter the CGPI Period: 2010-2016) [C] . Herman Ruslim, Sumarni Hasim Tarumanagara International Conference on the Applications of Social Sciences and Humanities . 2020

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5. Developing a Community-Corporate Partnership Model of Corporate Social Responsibility for Developing Countries [D] . Opon, Dolores. 2017

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6. Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events [O] . Juan Antonio Sánchez-Sáez, Francisco Segado Segado, Ferran Calabuig-Moreno, 2020

机译：衡量居民在中小型体育赛事中对企业社会责任的看法
7. MEASURING PERFORMANCE IN TERMS OF THE SOCIAL DIMENSION OF CORPORATE RESPONSIBILITY TO EXTERNAL STAKEHOLDERS – SELECTED ISSUES Abstract: Purpose – to present social context of corporate responsibility and the scope of the actions taken by companies in this area to external stakeholders, which include contractual and contextual stakeholders, as well as to propose performance measures in this area. Design/Methodology/Approach – the paper is based on analysis of the literature, the method of analysis of the sources was used. Findings – the article focuses on the social dimension of corporate responsibility and the measurement of its performance in this area. Originality/ Value – article presents an own proposal of set of achievements’ measures in the area of the social nature of corporate responsibility Keywords: corporate social responsibility, social area, performance measurement, stakeholders [O] . Elżbieta Jaworska 2015

机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

Developing a novel Intuitionistic Fuzzy Importance-performance Analysis for evaluating corporate social responsibility in sport tourism event

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