Mining customer knowledge to implement online shopping and home delivery for hypermarkets

著录项

• 来源
  《Expert Systems with Application》 |2011年第4期|p.3982-3991|共10页
• 作者

  Shu-hsien Liao; Yin-ju Chen; Yi-tsun Lin;

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• 作者单位

  Department of Management Sciences and Decision Making, Tamkang University, No. 151, Yingjuan Road, Danshuei Jen, Taipei Country 251, Taiwan, ROC;

  Department of Management Sciences and Decision Making, Tamkang University, No. 151, Yingjuan Road, Danshuei Jen, Taipei Country 251, Taiwan, ROC;

  Department of Management Sciences and Decision Making, Tamkang University, No. 151, Yingjuan Road, Danshuei Jen, Taipei Country 251, Taiwan, ROC;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  data mining; association rule; cluster analysis; on-line shopping; home delivery; electronic commerce; database marketing;

  机译：数据挖掘;关联规则;集群分析;在线购物;送货上门;电子商务;数据库营销;