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The Analytic Network Process For Partner Selection Criteria In Strategic Alliances

机译：战略联盟中合作伙伴选择标准的分析网络过程

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As world economic activities intensify and trade barriers fall, the formation of viable strategic alliances in the high-tech industry gains importance and accelerate of necessity. However, the selection of a suitable partner for strategic alliance is not an easy decision, involving a host of complex considerations. This paper proposes an integrated approach of analytic network process (ANP) to consider both tangible and intangible factors and to optimize the paid off earn by company from strategic alliance. The data was collected from top management teams (TMT) of LCD industry to evaluate criteria and sub-criteria for strategic alliance process. Based on ANP results, this study used a hypothetical problem in selecting strategic partners to demonstrate the results. The main contribution of this paper is that the complex business problems for strategic alliance are conceptualizing to help business practitioners.
机译：随着世界经济活动的加剧和贸易壁垒的减少，高科技产业中可行的战略联盟的形成变得越来越重要，并加速了必要性。然而，为战略联盟选择合适的合作伙伴并非易事，涉及许多复杂的考虑因素。本文提出了一种分析网络过程（ANP）的综合方法，既要考虑有形因素又要考虑无形因素，并优化公司从战略联盟中获得的收益。这些数据是从LCD行业的最高管理团队（TMT）收集的，用于评估战略联盟流程的标准和子标准。基于ANP的结果，本研究在选择战略合作伙伴时使用了假设问题来证明结果。本文的主要贡献在于，战略联盟的复杂业务问题正在概念化以帮助业务从业人员。

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