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Shaping mega-event flagships: a case study of Expo Center of Expo 2010 Shanghai, China

机译：打造大型活动旗舰店：以中国2010年上海世博会世博中心为例

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Purpose - A mega-event flagship (MEF) refers to a purpose-built building flagship for a global mega-event and a popular instrument to catalyze urban renewal in the host city. Despite their lasting popularity and volatile outcomes, such highly controversial developments have received little analysis. The purpose of this paper is to address this gap in the research. Design/methodology/approach - To bridge the Triple-C Gap identified, a case study method was adopted in the form of participant observation, due to the author's special role as a key project coordinator of Expo 2010. To provide a good reference for comparable developments, it takes three steps to study the Expo Center (EC) - one of the four MEFs of Expo 2010. First, planning rationales are explained to form a holistic understanding of the Big 4 as an integrated whole. Then, a pilot questionnaire survey is reported to identify pressing issues on a broader scale. Finally, the early stages of the EC are investigated in six dimensions. Findings - The study concludes with significant lessons in shaping the early stage of a MEF, as well as correcting a misunderstanding of such a development being an end in itself. Research limitations/implications - Certain constraints in participant observation have been minimized since the author maintained a relatively independent role as a process facilitator, which is different from the traditional role of a design manager or a project manager. Originality/value - A timely reminder to rethink the commitment to MEFs, this explorative study offers new insights into MEF research and will be of cross-boundary value to a wide spectrum of people and agencies.
机译：目的-大型活动旗舰店（MEF）指的是针对全球大型活动的特制建筑旗舰店，是在举办城市催化城市更新的一种流行手段。尽管它们具有持久的人气和不稳定的结果，但这种极富争议性的进展却鲜有分析。本文的目的是解决研究中的这一空白。设计/方法/方法-为了弥合已确定的Triple-C差距，由于作者在2010年世博会的关键项目协调员中发挥了特殊作用，因此采取了以参与者观察的形式进行案例研究的方法。在发展过程中，研究博览中心（EC）（2010年世博会的四个MEF之一）需要三个步骤。首先，解释规划的原理以形成对Big 4作为一个整体的整体理解。然后，报告了一项试点问卷调查，以在更大范围内确定紧迫的问题。最后，从六个方面研究了EC的早期阶段。调查结果-该研究在塑造MEF的早期阶段以及纠正对这种发展本身就是目的的误解方面得出了重要的教训。研究的局限性/意义-由于作者保持了相对独立的过程推动者角色，这与设计经理或项目经理的传统角色不同，因此参与者参与中的某些约束已被最小化。原创性/价值-适时提醒人们重新思考对MEF的承诺，这项探索性研究为MEF研究提供了新见解，并将对众多人员和机构具有跨界价值。

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