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Core competitiveness indicators: a study of real estate developers in China

机译：核心竞争力指标：对中国房地产开发商的研究

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摘要

Purpose - The objective of this paper is to find an effective approach for enabling real estate firms tornunderstand their competitiveness and identify the core competitiveness indicators (CCIs) that influencernthe development of developers with particular reference to the Chinese real estate businessrnenvironment.rnDesign/methodology/approach - A combined method including Monte Carlo simulation (MCS)rnand the fuzzy set method was used to identify CCIs. Research data used for analysis were collectedrnfrom a questionnaire survey in the Chinese real estate industry.rnFindings - Analysis results suggest core indicators for assessing real estate developers'rncompetitiveness include: good corporate brand awareness and sufficient resources for expansion,rnhave access to a diverse range of capital, appropriate annual land reserve, excellent entrepreneurship,rnproper risk assessment and response capacity, and green development strategy.rnPractical implications - The examination of the CCIs furnishes real estate firms with corernindicators to assess their competitiveness, thus adopt appropriate strategies to enhance theirrncompetitiveness in the real estate market. The findings offer new insights and references for studyingrnsimilar topics in other industries and countries.rnOriginality/value - The paper chooses an effective approach to identify the competitivenessrnindicators for real estate firms by using a combined method including MCS and the fuzzy set method.
机译：目的-本文的目的是找到一种有效的方法，使房地产公司能够理解其竞争力，并确定影响开发商发展的核心竞争力指标（CCI），尤其要参考中国房地产业务环境.rn设计/方法/方法-包括蒙特卡罗模拟（MCS）和模糊集方法的组合方法用于识别CCI。分析所用的研究数据是从中国房地产行业的一项问卷调查中收集的。调查结果-分析结果表明，评估房地产开发商竞争力的核心指标包括：良好的企业品牌知名度和足够的扩展资源，可以使用各种资本，适当的年度土地储备，优秀的企业家精神，适当的风险评估和应对能力以及绿色发展战略。rn实践意义-对CCI的检查使房地产公司具有核心指标来评估其竞争力，从而采取适当的策略来增强其在竞争中的竞争力。房地产市场。这些发现为研究其他行业和国家的类似主题提供了新的见识和参考。原创性/价值-本文选择了一种有效的方法，通过使用包括MCS和模糊集方法的组合方法来识别房地产公司的竞争力指标。

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  • 来源
    《Facilities》 |2010年第12期|P.526-541|共16页
  • 作者

    Xiaoling Zhang; Liyin Shen; Yuzhe Wu; Yi Peng;

  • 作者单位

    Department of Building and Real Estate, The Hong Kong Polytechnic University, Hong Kong, China;

    Department of Building and Real Estate, The Hong Kong Polytechnic University, Hong Kong, China;

    Department of Land Administration, Zhejiang University, Hangzhou, China;

    Department of Building and Real Estate,The Hong Kong Polytechnic University, Hong Kong, China;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    real estate; competitive strategy; China;

    机译：房地产;竞争策略;中国;

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