New markets offer long-term work

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New markets offer long-term work

机译：新市场提供长期工作

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China and Iraq offer long-term work for heavy lift operators. Specialist freight forwarder Transoceanic Shipping is already heavily involved in arranging shipments to China for a big chemical works in Nanjing and its commercial director Danny Rushbrooke described Chinese projects as "the real biggies". Its most recent shipments, co-ordinated by its London, Seoul and Beijing offices, involved moving five large oil processing columns from Busan to the Basic Chemicals Complex, which forms part of the Nanjing project. Chinese operators Cosco and China Shipping are developing heavy lift services and Chinese yards are gaining expertise in building such vessels, both for Cosco and for western customers. Some observers have suggested that, as China invests in developing its infrastructure, it may try to reserve much of the heavy lift transport for its own operators, but David Ellis, managing director of Graig Shipping, cast doubt on that suggestion.

机译：中国和伊拉克为重型电梯运营商提供长期工作。专门的货运公司Transoceanic Shipping已积极参与安排运往中国南京的一家大型化工厂的运输，其商务总监Danny Rushbrooke称中国项目为“真正的大佬”。在其伦敦，首尔和北京办事处的协调下，其最近的发货涉及将五个大型石油加工塔从釜山移至基础化学品综合设施，该基础设施综合设施是南京项目的一部分。中国经营者中远集团和中国海运正在开发重型起重服务，中国造船厂正在为中远和西方客户建造这种船舶的专业知识。一些观察家认为，随着中国在发展基础设施方面的投资，中国可能会试图为其自己的运营商保留大部分的重型运输设备，但是Graig Shipping董事总经理戴维·埃利斯对此表示怀疑。

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《Fairplay International Shipping Weekly》 |2003年第6238期|p.30-31|共2页
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正文语种 eng
中图分类交通运输经济;
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机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

New markets offer long-term work

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